Update: 29.11.2022
Last week: 46 week 2022 (14.11.2022 - 20.11.2022)
Last full month: October 2022
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 618 | 8.2% | 46.0% | -4.7 | 748 727 | 9.7% | 77.0% | -2.9 | 19.2% |
| MoM | 7 295 | -11.9% | 49.8% | -1.4 | 3 350 347 | -13.6% | 79.7% | -1.1 | -9.4% |
| YTD | 95 292 | -9.7% | 53.4% | -3.8 | 44 797 050 | 11.1% | 81.8% | 0.7 | -3.2% |
| MAT | 107 421 | -13.3% | 52.3% | -5.3 | 50 101 443 | 8.0% | 81.1% | -0.1 | -4.5% |
| KAPSIKAM | |||||||||
| WoW | 21 901 | 6.5% | 3.2% | 0 | 8 608 637 | 6.9% | 3.3% | 0 | 6.3% |
| MoM | 90 681 | 4.1% | 3.0% | 0.4 | 35 305 619 | 4.5% | 3.1% | 0.4 | -10.0% |
| YTD | 886 501 | -1.8% | 2.6% | 0.1 | 364 219 937 | -2.3% | 2.8% | -0.2 | -3.8% |
| MAT | 1 049 086 | -3.8% | 2.7% | 0.1 | 430 197 820 | -4.5% | 2.9% | -0.2 | -5.7% |
| MILDRONATE | |||||||||
| WoW | 65 670 | 11.8% | 16.5% | 1 | 44 480 875 | 12.8% | 16.1% | 0.6 | 7.2% |
| MoM | 296 684 | -12.2% | 15.9% | -0.1 | 195 533 084 | -12.5% | 15.7% | -0.3 | -7.2% |
| YTD | 3 955 046 | -4.1% | 13.3% | -0.7 | 2 398 411 203 | 43.3% | 13.9% | 2.4 | 0.6% |
| MAT | 4 627 301 | -2.3% | 13.4% | -0.2 | 2 658 829 303 | 37.2% | 13.5% | 2.1 | -0.7% |
| SULFARGIN | |||||||||
| WoW | 2 041 | -2.3% | 0.7% | 0 | 1 164 511 | 0.5% | 1.1% | 0 | -1.0% |
| MoM | 9 655 | -8.1% | 0.7% | 0 | 5 437 489 | -8.8% | 1.1% | 0 | -10.2% |
| YTD | 129 261 | -7.2% | 0.8% | 0 | 67 060 735 | -0.9% | 1.2% | 0 | -8.7% |
| MAT | 154 103 | -5.3% | 0.8% | 0 | 79 180 228 | 0.9% | 1.2% | 0.1 | -9.6% |
| VIPROSAL | |||||||||
| WoW | 19 671 | 10.4% | 2.8% | 0.1 | 7 497 420 | 11.7% | 2.7% | 0.1 | 6.5% |
| MoM | 75 923 | -8.3% | 2.4% | 0 | 29 005 373 | -8.0% | 2.4% | 0.1 | -9.7% |
| YTD | 1 015 748 | -1.2% | 2.9% | 0.1 | 410 264 037 | 6.1% | 3.0% | 0 | -3.9% |
| MAT | 1 231 258 | 1.5% | 3.0% | 0.2 | 494 766 786 | 8.0% | 3.2% | 0.1 | -5.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 95 292 | -9.7% | 53.4% | -3.8 | 44 797 050 | 11.1% | 81.8% | 0.7 | -3.2% |
| KAPSIKAM | 886 501 | -1.8% | 2.6% | 0.1 | 364 219 937 | -2.3% | 2.8% | -0.2 | -3.8% |
| MILDRONATE | 3 955 046 | -4.1% | 13.3% | -0.7 | 2 398 411 203 | 43.3% | 13.9% | 2.4 | 0.6% |
| SULFARGIN | 129 261 | -7.2% | 0.8% | 0 | 67 060 735 | -0.9% | 1.2% | 0 | -8.7% |
| VIPROSAL | 1 015 748 | -1.2% | 2.9% | 0.1 | 410 264 037 | 6.1% | 3.0% | 0 | -3.9% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 107 421 | -13.3% | 52.3% | -5.3 | 50 101 443 | 8.0% | 81.1% | -0.1 | -4.5% |
| KAPSIKAM | 1 049 086 | -3.8% | 2.7% | 0.1 | 430 197 820 | -4.5% | 2.9% | -0.2 | -5.7% |
| MILDRONATE | 4 627 301 | -2.3% | 13.4% | -0.2 | 2 658 829 303 | 37.2% | 13.5% | 2.1 | -0.7% |
| SULFARGIN | 154 103 | -5.3% | 0.8% | 0 | 79 180 228 | 0.9% | 1.2% | 0.1 | -9.6% |
| VIPROSAL | 1 231 258 | 1.5% | 3.0% | 0.2 | 494 766 786 | 8.0% | 3.2% | 0.1 | -5.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 618 | 8.2% | 46.0% | -4.7 | 748 727 | 9.7% | 77.0% | -2.9 | 19.2% |
| KAPSIKAM | 21 901 | 6.5% | 3.2% | 0 | 8 608 637 | 6.9% | 3.3% | 0 | 6.3% |
| MILDRONATE | 65 670 | 11.8% | 16.5% | 1 | 44 480 875 | 12.8% | 16.1% | 0.6 | 7.2% |
| SULFARGIN | 2 041 | -2.3% | 0.7% | 0 | 1 164 511 | 0.5% | 1.1% | 0 | -1.0% |
| VIPROSAL | 19 671 | 10.4% | 2.8% | 0.1 | 7 497 420 | 11.7% | 2.7% | 0.1 | 6.5% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 7 295 | -11.9% | 49.8% | -1.4 | 3 350 347 | -13.6% | 79.7% | -1.1 | -9.4% |
| KAPSIKAM | 90 681 | 4.1% | 3.0% | 0.4 | 35 305 619 | 4.5% | 3.1% | 0.4 | -10.0% |
| MILDRONATE | 296 684 | -12.2% | 15.9% | -0.1 | 195 533 084 | -12.5% | 15.7% | -0.3 | -7.2% |
| SULFARGIN | 9 655 | -8.1% | 0.7% | 0 | 5 437 489 | -8.8% | 1.1% | 0 | -10.2% |
| VIPROSAL | 75 923 | -8.3% | 2.4% | 0 | 29 005 373 | -8.0% | 2.4% | 0.1 | -9.7% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs